CNN When humans of the far future study the culture of their ancient ancestors from the year , it's going to be pretty hard to avoid the topic of "Baby Shark. Chat with us in Facebook Messenger. Find out what's happening in the world as it unfolds. More Videos Video goes viral of toddler frustrated with Alexa For the second week in a row the most popular rendition of the song, produced by Korean entertainment brand Pinkfong, is sitting pretty in the Top 40 of the Billboard Top It's not the first viral internet hit to do so, and Billboard wasn't its first conquest — the song has already hit the UK Top 40, and was only the third song produced by a Korean artist to do so , after international mega-hitmakers Psy and BTS.
In Lebanon, it became a rallying cry after a video of protesters singing to soothe a frightened toddler went viral. And in many other places, the earworm has drawn derision, with late-night comedian Jimmy Kimmel suggesting its creator should be jailed for life. To the contrary, the catchy tune about a family of sharks has become so lucrative that the Korean family behind it is now sitting on a rapidly growing multimillion-dollar fortune. Kim Min-seok co-founded closely held SmartStudy Co. Nationals outfielder Gerardo Parra began using it as his walk-up music, leading to crowd singalongs with shark-jaw gestures, scenes that echoed across TVs as the team broke out of an early season slump. They rode the wave all the way to the championship. Kim, 38, hardly set out to write a hit global song. After working at gaming companies including Nexon and developing content for kids at Samsung Publishing, he co-founded SmartStudy to focus on the growing market for educational content for smartphones.
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Not even the creators knew it would be so big
Popular as a campfire song, it has taken off since , when Pinkfong , a South Korean education company, turned it into a viral video which spread through social media, online video, and radio. Some sources have mentioned traditional myths as a basis, others camping origins in the 20th century,  and some see it as possibly developed by camp counselors inspired by the movie Jaws. Different versions of the song have the sharks hunting fish, eating a sailor, or killing people, who then go to heaven. Various entities have copyrighted original videos and sound recordings of the song, and some have trademarked merchandise based on their versions; however, according to The New York Times , the underlying song and characters are believed to be in the public domain. The single peaked at 25th on of the German charts  and at 21 in the Austrian charts. The German version of the song remains popular among German youth groups and multiple variations also in different dialects of German  have been published. Johnny Only, a children's entertainer based in Upstate New York, was a DJ at a kids camp, and the counselors would regularly perform the song with their campers, acting out the hand gestures and going through each verse. Only saw how engaged and animated the campers were when "Baby Shark" was performed, so when he became a full-time children's entertainer, he released his own version. The "Baby Shark" song was further popularized by a video produced by Pinkfong , an education brand within South Korean media startup SmartStudy. This version of the song was performed by thenyear-old Korean-American singer Hope Segoine.